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ISBN-10: 0138020876 ISBN-13: 978-0138020873
A step-by-step guide to developing a custom designed marketing plan. The Marketing Plan Handbook is the best making plans manual to guide readers, step-by way of-step, thru the complete development of a realistic, customized advertising and marketing plan. The fourth edition includes dozens of new examples, a new conceptual version, and contemporary coverage of the ultra-modern developments found in advertising and marketing nowadays.
What others say about this product?
I liked that every segment had a step-by using-step guide to the execution of a plan. but, the book is super and not thick as text book was so it’s miles kinda amusing to study it.