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Test Bank Info:
ISBN-13: 978-1259539060 ISBN-10: 9781259539060
Analyze. Formulate. Implement. Melissa Schilling’s Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
What others say about this product?
The cases were nice lead-ins for the chapters however it would be nice if the book were had more relevant examples and profiles.