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Test Bank Info:
ISBN-13: 978-1259384073 ISBN-10: 1259384071
Strategic Management: Concepts 2e by Frank T. Rothaermel combines quality and user-friendliness with rigor and relevance by synthesizing theory, empirical research, and practical applications in this new edition, which is designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. With a single, strong voice that weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage.
What others say about this product?
This is a wonderful textbook with very real-life cases (relevant ones). Global Management is a reality and this author is able to explain the nuances in a very clear manner, weaving in the examples of companies (MNCs) that are part of our daily lives.