If you would like to receive a sample for Mothersbaugh – Consumer Behavior: Building Marketing Strategy – 13th Edition, ISBN 1259232549 test bank & solutions manual or to request different book please contact us.
Test Bank Info:
ISBN-13: 978-1259232541 ISBN-10: 1259232549
Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, and the discipline overall. Updated with strategy-based examples from an author team with a deep understanding of each principle’s business applications, current and classic examples of both text and visual advertisements throughout the text will serve to engage students and bring the material to life.
What others say about this product?
I actually read this book as part of my class–a change of pace from normal curriculum. It was interesting, and the examples in the text added to my consumer understanding.