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Test Bank Info:
ISBN10: 1259446298 ISBN13: 9781259446290
* Connect: A highly reliable, easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results. * A concise, impactful approach to Principles of Marketing on the market, with tightly integrated topics that explore both marketing fundamentals and new influencers, all in an engaging format that allows for easy classroom and assignment management. * A robust suite of instructor resources and regularly updated author blog provide a steady stream of current ideas for the classroom.
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