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Test Bank Info:
ISBN-10: 0078112737 ISBN-13: 978-0078112737
Combining fine and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes concept, empirical research, and practical programs in a breakthrough new textual content designed to prepare students for the sorts of challenges they may face as managers in the globalized and turbulent commercial enterprise environment of the 21st century.
What others say about this product?
This new textbook, written with a unmarried, strong voice, weaves collectively traditional and present day theory with in-chapter cases and approach highlights, to train students how agencies advantage and preserve aggressive benefit.