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ISBN-13: 978-1111822460 ISBN-10: 1111822468
Small Business Management provides a balanced introduction to both entrepreneurship and small business management with a focus on achieving and maintaining a sustainable competitive advantage as a small organization. Current issues including global opportunities, service, quality and technology are highlighted throughout the text. The streamlined format allows instructors to cover the entire text of 18 chapters within a standard semester timeline without sacrificing important topics. The Fourth Edition features an increased emphasis on small business ownership by women and minority groups.
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This book is very helpful to understanding the steps to having a Small Business Entrepreneurship with Innovation and Marketing.