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Test Bank Info:
ISBN-13: 978-0071276320 ISBN-10: 0071276327
The creation of new ventures is one of the most important economic issues of this time, all over the world. This course follows a double approach. The first approach is the sustainable entrepreneurship approach, dealing with the economic, social and ecological aspects of new ventures. The second approach is the life cycle of the firm approach, dealing with the changes of the firm and the entrepreneur during the life cycle of the firm.
What others say about this product?
I used this for a small business/entrepreneurship class. It is quite informative, especially if you are planning to start your own business imminently. The book will take you through exercises to create a business idea, define your venture, write a business plan, and even figure out how to acquire capital. It is very complete in information.