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Test Bank Info:
ISBN-13: 978-0324789287 ISBN-10: 0324789289
MKTG 3.0 delivers exactly what today’s students need — and want. How do we know? We asked. Wanting to build upon the success of MKTG we solicited feedback from thousands of students and hundreds of faculty about their experience with MKTG to understand how we might improve upon a winner. The result is MKTG 3.0. New examples, a more open page design, and even better technology, still delivered at an incredibly low price. A teaching and learning solution unlike any other!
What others say about this product?
Good comprehensive text book with specific application of principles. Somehow I managed to misplace this book after the semester was over, and I’m still looking for it. I earned an “A” in the class.