If you would like to receive a sample for Market-Based Management Best 6th Edition test bank & solutions manual or to request different book please contact us.
Test Bank Info:
ISBN-13: 978-0130387752 ISBN-10: 9780130387752
Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.
What others say about this product?
I love the idea of introducing the relatively objective mathematical modeling into the market analysis and decision making. Although I am wondering how accurate this perspective would be, since market are made up of multiple incalculable variables, I would definitely try and test them to find out. I would recommend this book to those who would like to learn some preliminary market research methodology from the perspective of maths. It is already a wonderful endeavor.