Kerin – Marketing: The Core – 4th Canadian Edition, ISBN 1259030709  test bank & solutions manual

Kerin – Marketing: The Core – 4th Canadian Edition, ISBN 1259030709  test bank & solutions manual

Author: Kerin

Category: Product ID: 18004
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Kerin – Marketing: The Core – 4th Canadian Edition, ISBN 1259030709  test bank & solutions manual

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ISBN-10: 1259030709 ISBN-13: 978-1259030703

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A comprehensive textbook on marketing. It covers e-commerce and technology, including dynamic pricing, viral marketing, permission marketing, personalization, multi-channel retailing, and more. This edition has an enhanced emphasis on customer value, and the role of brands.

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