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Kerin – Marketing: The Core – 1st Edition, ISBN 0074716182   test bank & solutions manual

Kerin – Marketing: The Core – 1st Edition, ISBN 0074716182   test bank & solutions manual

Author: Kerin

Category: Product ID: 17998
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Kerin – Marketing: The Core – 1st Edition, ISBN 0074716182   test bank & solutions manual

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Description

If you would like to receive a sample for Kerin – Marketing: The Core – 1st Edition, ISBN 0074716182   test bank & solutions manual or to request different book please contact us.

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Test Bank Info:

ISBN-10: 0074716182 ISBN-13: 978-0074716182

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A comprehensive textbook on marketing. It covers e-commerce and technology, including dynamic pricing, viral marketing, permission marketing, personalization, multi-channel retailing, and more. This edition has an enhanced emphasis on customer value, and the role of brands.

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What others say about this product?

This book proved to be a good read! I had to purchase it for a marketing class and thought it might end up being a boring read; however, it kept me engaged throughout the whole semester. It has all of the necessary information about the marketing process and all of the important concepts that individuals need to know.

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