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ISBN-10: 0074716182 ISBN-13: 978-0074716182
A comprehensive textbook on marketing. It covers e-commerce and technology, including dynamic pricing, viral marketing, permission marketing, personalization, multi-channel retailing, and more. This edition has an enhanced emphasis on customer value, and the role of brands.
What others say about this product?
This book proved to be a good read! I had to purchase it for a marketing class and thought it might end up being a boring read; however, it kept me engaged throughout the whole semester. It has all of the necessary information about the marketing process and all of the important concepts that individuals need to know.