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Test Bank Info:
ISBN-13: 978-0077125608 ISBN-10: 0077125608
Discover: A framework for digital marketing and social media that will help students navigate this rapidly changing field How marketing adds value to customers and organisations How innovative brand positioning drives commercial success How companies in the service sector such as Paddy Power build a loyal customer base How viral campaigns are an effective marketing tool for charitable organisations like the Rainforest Alliance
What others say about this product?
Excellent book, it goes from very beginning by defining marketing in such a simple way, not ambiguous like some;after each chapter a number of useful websites are proposed, and case studies. it is rich with graphs (if you want to impress your markers you can include them) the book gathers and explains everything that is important for a beginner in marketing, marketing mix and segmentation..etc.