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ISBN-10: 0070979847 ISBN-13: 978-0070979840
The focus of Hisrich is on the theory of entrepreneurship and the methods of formulating, planning and implementing new ventures. Hisrich provides comprehensive coverage of theoretical principles balanced with practical application. The text covers all aspects of the entrepreneurial process starting with finding business ideas and opportunity assessment and finishing with the actual management of a growing company. At the same time, students are exposed to detailed descriptions of how to embark on a new venture in a logical manner. Actual case studies and entrepreneur profiles illustrate, in a practical way, successful and not-so-successful ventures.
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