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Hair – Essentials of Marketing Research – 1st Edition, ISBN 0073381020  test bank & solutions manual

Hair – Essentials of Marketing Research – 1st Edition, ISBN 0073381020  test bank & solutions manual

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Hair – Essentials of Marketing Research – 1st Edition, ISBN 0073381020  test bank & solutions manual

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ISBN-13: 978-0073381022 ISBN-10: 0073381020

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Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors’ years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives your students a strong command of market research principles, while being short enough to use alongside your favorite cases or projects.

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