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ISBN-13: 978-0073101323 ISBN-10: 007310132X
“ABC’s of Relationship Selling, 9/E” by Futrell is written by a sales person turned teacher and is filled with practical tips and business-examples gleaned from years of experience in sales with Colgate, Upjohn, and Ayerst and from the author’s sales consulting business. Charles Futrell focuses on improving communication skills and emphasizes that no matter what career a student pursues, selling skills are a valuable asset. This text contains a wealth of exercises and role plays. The text also makes a nice companion to a sales management text in Marketing programs that offer a sales management course, but do not offer a separate selling course.
What others say about this product?
Text books are often useless after completing a class. It’s not that they lack information, it’s just that we don’t look in them. This book is an exception to the rule. I happened to find myself in a position of B2B sales and as a result was relying on what I learned in the class. As it turns out I could not remember everything clearly, so I bought the book that I sold over a year ago. This book has been extremely helpful when reviewing steps to a successful sale and overcoming objections.