Description

MKTG – Lamb – 4th Canadian edition (Test Bank)

Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You’ll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

What is a Test Bank:

A Test Bank is a ready-made testing resource that can be customized by lecturers for their teaching. Usually written by the Textbook author, it is tailored to the contents of an individual textbook. Feedback is often provided on answers given by students, containing page references to the book. Questions can be any of the following types: – Multiple choice – Multiple response – True/false – Fill in the blank – Matching – Essay/short answer

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