Marketing – Grewal – 4th canadian edition (Test Bank)
Grewal Marketing, Fourth Canadian Edition, focuses on the core concepts and tools that marketers use to create value for customers. Current and engaging Canadian examples integrated throughout the text define how companies and successful entrepreneurs create value for customers through branding, packaging, pricing, retailing, service, and advertising.
What is a Test Bank:
A Test Bank is a ready-made testing resource that can be customized by lecturers for their teaching. Usually written by the Textbook author, it is tailored to the contents of an individual textbook. Feedback is often provided on answers given by students, containing page references to the book. Questions can be any of the following types: – Multiple choice – Multiple response – True/false – Fill in the blank – Matching – Essay/short answer
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