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Full Test Bank – Integrated Advertising – Promotion – and Marketing Communications – Clow – 8e

Full Test Bank – Integrated Advertising – Promotion – and Marketing Communications – Clow – 8e

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Full Test Bank – Integrated Advertising – Promotion – and Marketing Communications – Clow – 8e

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Description

Integrated Advertising – Promotion – and Marketing Communications – Clow – 8e (Test Bank)

Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches you how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps you understand how communications are produced and transmitted. This text covers advertising and promotions, the role of social media, blogs, mobile messaging, and other marketing tactics. To help you retain ideas, each chapter includes tools that allow you to apply concepts to real-¿life situations. The 8th Editionincludes extensive analysis of social media, Internet blogs, and mobile helping you understand the vital links marketers use to connect with consumers.

 

What is a Test Bank:

A Test Bank is a ready-made testing resource that can be customized by lecturers for their teaching. Usually written by the Textbook author, it is tailored to the contents of an individual textbook. Feedback is often provided on answers given by students, containing page references to the book. Questions can be any of the following types: – Multiple choice – Multiple response – True/false – Fill in the blank – Matching – Essay/short answer

 

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