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ISBN-10: 0133795020 ISBN-13: 9780133795028
In a quick-converting, increasingly digital and social market, it’s greater vital than ever for entrepreneurs to develop meaningful connections with their customers. standards of advertising enables college students grasp nowadays’s key advertising assignment: to create colourful, interactive groups of customers who make merchandise and types an integral a part of their every day lives. To assist college students recognize a way to create fee and construct patron relationships, Kotler and Armstrong present essential advertising and marketing information inside an modern purchaser-cost framework.
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This version is filled with memories illustrating how organizations use new virtual technologies to maximize customer engagement and shape logo conversations, reports, and groups.