Marketing Real People, Real Choices International Version Solomon 6th Edition test bank & solutions manual

Marketing Real People, Real Choices International Version Solomon 6th Edition test bank & solutions manual

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Marketing Real People, Real Choices International Version Solomon 6th Edition test bank & solutions manual

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Test Bank Info:

ISBN 10: 0136054218 ISBN 13: 9780136054214

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This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they mean in the marketplace. It introduces marketing from the perspective of real people making real marketing decisions at leading companies every day. Learners will come to understand that marketing is about creating value–for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world.A five-part organization covers making marketing value decisionsidentifying markets and understanding customers’ needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.

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